Wait! Do you know what cookies are?
Small files, get dropped automatically on your computer, whenever you browse the web. Cookies are harmless bits of texts that are locally stored and can be viewed and deleted quickly. However, they give a great deal of insight into a user’s activity and preferences. They tend to identify a user without explicit content.
From a legal point of view, it is an indication of a data breach. The way technologies are thriving sophisticatedly. Therefore, there are more chances that the privacy of a user can get compromised increasingly.
GDPR Cookie Compliance
Not every cookie is used to identify users, but the majority of them so, similarly they are subject to GDPR. Cookies for analytics, advertising and functional services, are the cookies that identify users.
The problem with cookies related to user privacy is, they don’t know what is being registered? Who is tracking you? What is their core purpose of tracking? Where does the data go? And how long they keep a consumer’s data on their network?
What Is GDPR Cookie Consent?
It is highly essential to know what constitutes a proper GDPR cookie consent. The consent must be:
Informed: It means how and why personal data is used? Owners must make this clear to the users, and they should also not forget for what reason consent is given to them. Users must have the possibility to opt-in and opt-out of the various cookies.
The consent must be given through affirmative action, which cannot be interpreted.
The consent must be given before the initial processing of personal data.
This should be made accessible to withdraw the consent if a user changes his or her mind.
Aware your user for a right to be forgotten. All the personal data must be appropriately deleted on the user request.
Consent should be tracked and recorded in documentation.
Do know what Cookie consent is?
The requirements mentioned above give most of the cookie banners and notifications used before GDPR implementation. Implied consent by merely visiting a site is not enough. The same goes for banners and Pop-ups that state ‘By using this site, you accept cookies’.
In simple words, for accepting cookies “Ok” button is not sufficient.