As a contractor, you must use every marketing channel available in order to consistently market your company and yourself to your target audience. Even if you already employ some contractor marketing strategies, it never hurts to explore alternative options.
To help you continue generating more leads and boosting your business flow, we’ll go over the top 10 marketing strategies below.
- Understand Your Client
It’s imperative to understand what your unique value proposition is to prospective customers before starting a marketing campaign. Marketing for electrical contractors will be different from marketing for a construction company.
- Create a website
One of the most crucial lead generation strategies at your disposal is creating an online presence.
Nowadays, if you don’t have a website, customers will not only find you more difficult to find, but they will also be less likely to trust you.
A good website gives potential clients a quick overview of who you are and what your business does, and allows you the chance to make a quick pitch for the benefits of your contractor services.
You should also, consider getting insurance for contractors that offer protection for your business. Look for an insurance package that meets your needs, enabling you to continue doing business worry-free.
- Optimize your website for search engines
Almost all business searches are conducted using Google’s search engine.
As a result, it’s crucial that you optimise your website using legitimate techniques for local search engine optimization.
By doing this, you can be sure that your website will appear higher in search engine results pages (SERPs), increasing your opportunity to generate leads.
- Begin Local
Instead of trying to reach as many people as you can, your purpose should be to find the perfect audience.
There’s no point in catching the attention of a potential client who wants construction work done thousands of miles away.
Instead, make an effort to concentrate your promotion in your neighbourhood. This can be especially important in the early stages of your company.
- Post on social media
No marketing strategy in the digital age is complete without utilising social media marketing channels.
Due to the visual nature of the content, Instagram is a particularly effective tool for contractors.
You can utilise it to gain support, communicate your ideas, showcase your prior accomplishments, and position yourself as an authority.
Make sure to post frequently, interact with your followers, and maintain a variety of fresh and interesting information.
- Make a YouTube page
Even if YouTube might be regarded as a type of social media, it’s important to talk about it separately.
Nowadays, especially when discussing contract work, the majority of individuals would rather watch a video than read a blog post. As such, you can reach your target audience and establish your authority by using YouTube.
- Use Time-Honored Local Advertising Strategies
It could be beneficial to invest in traditional strategies in addition to your digital advertising campaigns.
These include television, radio, newspapers, and billboards.
However, it’s important you return to point one and think about your target market before wasting your marketing dollars on some conventional forms of promotion. Assess whether these channels will deliver a good return on investment.
- Encourage current clients to promote your brand
As was already established, word-of-mouth can be a very powerful marketing tool because people typically trust brand recommendations from friends and family.
So, if your current clients are pleased with your job, ask them if they would be prepared to speak favourably of you.
This might comprise updating social media marketing networks with posts regarding your job or writing testimonials or reviews.
Naturally, it will be difficult to get people to recommend your services if you don’t fulfil your initial commitment.
Customers are far more inclined to support you if you provide good work that they like.
You can also provide clients extra incentives by giving them deals, discounts, freebies, or awards for referring their friends.
- Direct mail
Direct mail still has some effectiveness. People still open their physical letters, so this is a terrific chance to connect with them personally. Hiring a capable graphic designer who can create a mailing that attracts people’s attention with high-quality images and strong messaging can be well worth the investment.
Most likely, the direct mail campaign would only need one conversion to be profitable.
So give it a shot and see what happens.
Implementing Your Marketing Concepts
You no longer need to invest tens of thousands of dollars to increase your client outreach in the modern digital environment.
Even if your contracting company is small and your budget is tight, you still have access to a wide range of advertising alternatives.
Take the time to comprehend your target audience and your distinctive value offer, and then emphasise these aspects in all of your marketing initiatives.
That will guarantee your success, so do it!